Skip to main content

No results found

Stone Circle banner
Style, Beauty

A Barrier-Breaking Christmas Gift

W7 Cosmetics ‘Here Come the Boys’ Makeup

divider
OX Magazine

Earlier this year British-born makeup brand W7 Cosmetics announced the launch of their trailblazing campaign ‘Here Come the Boys’, a diverse and cutting-edge celebration of men wearing makeup.
W7 Cosmetics are helping to redefine the beauty industry as one that’s inclusive of all, bringing men wearing makeup into the mainstream. The industry is changing – male grooming is no longer a taboo subject, and W7 Cosmetics have taken it one step further with this inspiring campaign aimed at breaking down barriers and reducing the stigmas surrounding male grooming. The brand’s longstanding tagline ‘Who Will You be Today?’ is more relevant than ever, encouraging makeup fans to use W7 products to express themselves as freely as they wish, using a rainbow of W7 colours.
Led by W7 brand ambassador and beauty influencer Reuben de Maid, 10 of the UK’s leading male influencers and makeup artists who use their platforms to break down societal gender norms, took to the funfair to showcase a variety of glamorous W7 looks, using makeup exclusively from their extensive collection.

Danny De Freitas, Salihs World, Toby Salvietto, Jamie Kyle, Harley Jeal, Whatstheteakeekee, Dontmesswithdenise, Marc Zapanta and Way Of Yaw all joined Reuben for the stunning fairground shoot at Luna Park in Scarborough.

Founded in 2002, W7 Cosmetics believe that everyone should have access to an extensive range of high-quality cosmetics at an affordable price point. The brand has grown year-on-year and now offers a collection of over 600 products including foundations, lipsticks and glosses, mascaras, nail polishes, eyeshadows and palettes. W7 Cosmetics products are never tested on animals – a policy that has been strictly adhered to since the inception of the brand.

Sam Bazani, owner of W7 Cosmetics commented:

“W7 have always been advocates for setting trends and providing quality cosmetics for anyone to express themselves creatively, and so we are incredibly excited to be working with these inspiring young men who are breaking boundaries in the beauty industry. The ‘Here Come the Boys’ campaign is about so much more than just makeup, it fully represents our brand ethos of self-expression, with affordable products for both men and women.”

The full W7 Cosmetics range is available at w7cosmetics.co.uk and numerous UK stockists.

RECOMMENDED

Screen Shot 2021 02 10 at 13.00.19 aoh0ha
Wed 10 Feb 2021

Bridal lingerie is a broad field: from shaping to seducing, we’ve selected our best picks across the board for a figure-flattering day and a memorable night!

Screen Shot 2021 01 07 at 12.20.52 3 vrwwop
Wed 10 Feb 2021

Whilst tradition may dictate ivory and white, love comes in all colours and we’ve found a selection of the very best; from subtle sorbet shades to vibrant tones which set a celebratory mood.

Screen Shot 2021 01 28 at 13.26.11 uwo9mq
Wed 3 Feb 2021

Different Ways to Wear

Statement Blouse

It’s no accident that the most enduring trends of recent times have been the statement sleeve and the enhanced collar. Ideally, both should be big enough to be seen from the moon – or at least large enough to make an impression on your video call. As with any statement piece, the key is in finding the balance. 

Screenshot 2021 02 03 at 13.35.29 qcw1wm
Wed 3 Feb 2021

OX Weddings Top 50 Venue Guide

Blackfriars Gloucester

Having recently been crowned as one of the top three landmarks in the City, Blackfriars Priory is the perfect setting for a unique and atmospheric wedding.