A Diamond is Forever It was the famous diamond company De Beers who coined the immortal words, a diamond is forever, as part of an advertising campaign back in 1947. A junior copywriter, Frances Gerety, came up with the phrase which has subsequently been recognised as the greatest slogan of the twentieth century. If this sounds less than romantic, it shouldn’t because good advertising should speak to our common truths.
Although there has been a surge in interest in coloured stones for engagement rings and wedding bands, the icy brilliance of diamonds, whether lab-grown or natural (although always ethically sourced) is a timeless choice.
Two stunning conflict-free diamonds (c0.8ct) which can be set in either recycled or artisanal gold. Marquise Diadem Wedding band,
£2,990 lebrusanstudio.com
This one-off old-cut diamond (c0.9ct) has created by ethical designer, Louise AKA Boo. Gold Old-Cut Diamond Ring
£2,800 boojewellery.co.uk
Cut to maximise the radiance of these natural stones, the Starlit range from Beaverbrooks is set in platinum and includes the Platinum Diamond Oval Cut ring
£4,500 beaverbrooks.co.uk
With a heritage dating back to the 1950s, we love the range at The Diamond Store which includes lab grown and ethically sourced diamonds.
We always love browsing the selection at The Vintage Ring Company which includes beauties like the Lydia antique pear rose-cut diamond ring.
£1,930 thevintageringco.com
The Halo ring is a bona fide ‘showstopper’ featuring a total of 1.3ct brilliant-cut (ethically sourced) diamonds. Known for her bespoke creations, this is from Hattie Rickards’ new Icon Collection.
From £8,500 hattierickards.com
We love the unusual styling of this wide textured band which could potentially double up as engagement and wedding ring. Beautiful, nature-inspired design made here in Oxfordshire.
£4,500 lucysylvester.co.uk
