National Tea Day (“NTD”) is launching The “Brew More. Do More” campaign to get Brits passionate about tea again and join the tea revolution. The movement has the aim of encouraging consumers to explore the taste sensations of different teas and to utilise it across the culinary experience. The highlight of the campaign will see the U.K’s biggest tea event, FesTeaVal taking place on the 13th-14th April at Tobacco Dock, which will immerse consumers in a world of tea including such experiences as Creativi-Tea Kitchen and a tea mocktail bar.
Between the event and features with key partners such as the London Underground the campaign will aim to capture the imagination of tea lovers nationwide. By sparking curiosity and spreading knowledge, NTD has the mission of encouraging everyone to explore and rediscover the world of tea, experiencing this healing elixir, in both ancient and innovative modern ways. The movement has been embraced and championed by retailers, charities and brands such as Sainsburys, Brita, Volvic Infusions, Clipper Teas, Mind and many more.
Diaz Ayub, Tea Futurist at National Tea Day says: “We are on a mission to get Britain passionate about tea again. We believe in the power of tea. It connects people and enriches life. We exist to help people explore the amazing world of tea and inspire young people to enjoy it in mocktails and cocktails (such as half tea and half lemonade), bubble tea, sparkling tea and even cheese tea topped with a frothy combination of cream cheese for an exciting indulgence.”
“We aim to inspire the modernist tea occasion, one of sensuality, mindfulness and wellness in order to sustain longevity for Britain’s best loved beverage.”NTD encourages all tea fans to join the revolution by experiencing their exciting line-up at the annual event Fes-tea-val and engaging with NTD on social media, where inspiring tea ideas will be shared, sparking the imagination of Britain and re-igniting our love for tea and herbal infusions.
While consumers are embracing the tea revolution, the humble cup of tea has been a stalwart for Britain and its peoples for centuries, taking centre stage in the iconic and enduring movement “Keep Calm And Carry On”, illustrating tea’s pivotal role in raising morale during the 1939 pre-war era. The influential millennial, Gen Z, and a growing number of discerning consumers, expect more from their food and beverage consumption, dramatically changing British habits in modern dining and lifestyle choices. These consumers are seeking out creative, healthy, eco-conscious, premium varieties, exciting flavours and healthier beverages brewed with high quality leaves and botanicals. They want to join the brand on a journey and share in their experience.
National Tea Day is driving the tea revolution with the “Brew More. Do more” message, encouraging consumers to join the movement. It promotes a new perspective on tea, encouraging more tea drinking to achieve a happy and healthy life; not just for yourself, but for others too. “Brew”, a particularly British term associated with tea, immediately evokes a sense of warmth, cosiness and homeliness. Tea has powerful bio-compounds that can improve health and well being and help you stay focused and productive in a flavourful way as documented in many peer-reviewed clinical studies.
Tea has historically brought people together, playing a key role in the social aspects of daily life and shared experiences. Approximately one in four people are suffering from mental health problems in the UK, and with depression and loneliness on the rise, “Brew More. Do More” is designed to encourage people to put down their phones, disconnect from the net and reconnect with others. National Tea Day have exclusively partnered with mental health charity Mind in order to get people to reconnect with each other over a tea and 10% of all FesTeaVal ticket proceeds will go to Mind.
The Tea Revolution being driven by National Tea Day works on various levels. The primary and overt message is to enable consumers to try a variety of better quality teas. On a deeper level, the message is that tea lovers can consume more varieties of tea and herbal infusions in a wide variety of ways. Tea can be enjoyed steaming hot, but also as a long infused cold brew, or as a cooking ingredient, infused in broths, incorporated into desserts, mixed in cocktails or mocktails, enjoyed at all times of the day, or paired with food like wine,
By working with retailers, brands, hotels, and most importantly consumers, National Tea Day are enabling people to explore a greater variety of better quality teas and herbal infusions.
For more information visit www.nationalteaday.co.uk