Skip to main content

No results found

Stories Web Banner 300dpi zbhmj0
Style, Fashion

Currently Craving: A Duty of Kair


Looks like a beauty brand, smells like a beauty brand, ethics like a beauty brand. Not a beauty brand, though. Kair confounds the duck test, as it is, in fact, designed for your laundry.

Kair is ticking all my boxes this month. First, in keeping for our March theme, it is a women-founded company; Sally Hughes had a career working in the fashion industry before turning to her attention to the ‘other end’ of fashion – care for our clothes. This takes me onto sustainability: Sally’s response to Buy Less Wear More was to focus on laundry and with that in mind Kair was born.

Using bespoke, premium fragrances, all formulations are cruelty-free, vegan biodegradable and packaged in refillable and recyclable glass bottles (which have the added benefit of looking modishly bouji in your laundry room). Refills are available and each element of your needs has been catered for with versions designed for delicates and activewear alongside the signature washes and conditioners. I’ve got very into the Finishing Spray (think posh Febreze) for between wash freshen-ups – another useful way to save on excessive energy waste (both for me, and the planet).

From £16


SATCOL 14022024 SHOT 2 088 xv6lrt
Thu 18 Apr 2024

The Salvation Army is known for its longstanding commitment to reuse and recycling. To tackle the problem of unwearable clothing and household linens which cannot be reused, Salvation Army Trading Company Ltd (SATCoL), the trading arm of the charity, is running a regional trial in partnership with Tesco which aims to encourage customers to donate worn out textiles to specially designed textile collection banks. 

plumo set
Tue 2 Apr 2024

This season is all about the two-piece or co-ord.

Meadow Flower Patch Set
Tue 2 Apr 2024

Diamond flower ring by Natalie Perry Jewellery. £485    Cameo apple saddle bag with fruit, blossoms and butterflies £135    Hanging

EvercalmRange zqwucd
Tue 2 Apr 2024

From small independents to the internationally renowned, let’s hear it for these brilliant British beauty brands.