Skip to main content

No results found

sunshine cat rescue wgbqag
Knowledge, Perspectives

Gen Z Frenzy: Optimism in Action

shutterstock 1319304551 sa0lby

The optimism edition can be a difficult one to pitch amidst rather a bleak and depressing social climate, but despite the fear and anger we may all be experiencing, research has shown that as a generation, Gen Z are still full of hope. A recent study conducted by showed that an overwhelming majority of Gen Z-ers are optimistic about the future –dubbing them ‘A Generation of Optimists’ – which may be down to the power that comes in protest.

Young people have always been inspired to make meaningful change in activism, whether that’s attending marches and protests, involvement in politics, boycotting products or companies, or just being generally vocal on social media. While our political figures are dossing about getting fat fees for appearing on reality tv, this kind of action is small but critical in providing us with a sense of control – regardless of how big a difference we might make.

Gen Z are the most likely generation to boycott a product. It’s easy to think, ‘what difference is it going to make, I’m just one person?’, but instead of this mindset, I find it useful to flip it on its head, and think of myself as a percentage of the solution, eg, ‘the protest happened because 100% of us attended, and I was one of them’, or ‘meat sales have gone down ever so slightly because I stopped buying it’.

Technology has given young people a louder voice than ever before, with 43% of people saying platforms make them feel their voices matter. It is a combination of this and thoughtful actions which make us feel useful, and therefore optimistic for our future. Due to an increasing number of people relying on social media or apps to keep updated on breaking news, we can’t turn away from the discourse; it’s all around us, not just when we switch on the TV or open up the paper. If the world sometimes feels a little (or a lot) bleak, take a mindful break from your phone, and find optimism in action.

Happy New Year x


Tue 20 Feb 2024

A local nature charity has published a list of urgent priorities for all would-be MPs to sign up to ahead of this year's general election, as it fights to put nature at the heart of the upcoming

shutterstock 1234301722 oeyqpg
Thu 1 Feb 2024

The five languages of love – according to some guy in the early 90s – are Acts of Service, Physical Touch, Words of Affirmation, Quality Time, and Gifts.

Site photo of Smithy with Wittenham Clumps in the background CREDIT DigVentures qvy04u
Tue 30 Jan 2024

Archaeologists have unearthed an exceptionally rare Iron Age blacksmith’s workshop, dating back nearly 2,700 years to the earliest days of ironworking in Britain, right here in South Oxfordshire.

thumbnail image003 g9xpmx
Mon 22 Jan 2024

A project helping community groups to help wildlife has been awarded £83,000 in Lottery funding to expand and reach more people.