Skip to main content

No results found

Pathfinder Tours
Living, Motors

MG Got Young Again

Oxfordshire's Car Company Celebrates 95 Years

divider
Kevin Haggarthy
MG 20  20ZS 20EV 20  20Press 20Kit 20  20076 wm4iaf

The MG car company – born and bred in Oxfordshire – is 95 this year. Since its establishment in the mid-1920s, through numerous owners of the brand, the marque has survived. Actually it’s the fastest growing car company in Britain, with year to date sales increasing by 44%. Of course, the brand has dug deep, is relatively small-scale in volume sales, and is a far cry from the classic historic British sports car many older folk have come to know and love. Yet, at 95 it’s kind of got young again.

It’s a shame that when we mere humans hit 95 we can’t turn the clock back to look and feel contemporary, but car companies can. These days, people who buy cars want SUVs and more of us (albeit by persuasion) are buying electric.

MG ZS

MG’s answer to both trends is the MG ZS; an SUV they produce both with and without an engine. Let’s take the engine-powered version first; it comes in three model trims, ‘Explore’, ‘Excite’ and ‘Exclusive’, priced from £12,495, £14,045 and £15,795 respectively and powered by either 1.0 litre auto or a 1.5 litre manual engine. We test drove the manual version and were genuinely impressed by its value. The car doesn’t sell the volumes of its competitors such as the Nissan Juke or Mazda CX-5, but it stands head to head with the likes of Peugeot (2008), Renault (Captur) and SEAT (Arona), offering more in the way of equipment and extras per pound spent. It’s economical and relatively cheap to run, and whilst not a car for the demanding driver (only 106 bhp), is adequately refined and comfortable for family day-to-day use. Neither will you be wanting for anything in the way of equipment; it’s all there; Sat Nav, mobile app-friendly, Bluetooth equipment. Add 448 litres of storage capacity (which MG says is the biggest in this class) and average fuel consumption of 41.5 mpg and there is little reason to complain. Remember we’re talking 12 to 16 grand here… and the reassurance of a seven-year warranty.

MG ZS EV

It could be that MG just might tempt you with the new MG ZS EV. EV of course, denoting ‘Electric Vehicle’. Going all electric is a first for MG. They’re getting in there early with an electric car that is actually affordable, and a clever sales strategy means they are selling at a rate of knots. 1,000 orders in just two weeks of the September 2019 launch can’t be bad. The incentive being price and genuine affordability at £21,495 – yes that’s cheap for an EV, achievable by matching the government’s £3,500 plug in car grant with an equivalent grant of its own. Clever. So clever in fact that they’re doing it again for the next 1,000 takers. Get in quickly.

How far will it go before you have to recharge it? 163 miles. We drove the new EV just for a short while and mostly in traffic, as will most of its owners. It has the inherent advantage of silence along with the same chassis refinement, comfort and comprehensive equipment package of the petrol-engined car. Shoulder, leg and headroom are amongst the best in class, and yes it comes with that seven-year warranty too. Add to that the MG ‘Pilot’ driver assistance package, offering advanced emergency braking, blind spot monitoring, lane assist, and adaptive cruise control and you’ll have very little actual driving to do.

So with both cars there remains a common formula defining the contemporary MG brand. We would suggest that formula is value, peace of mind and affordability. In commercial terms it certainly seems to be working. MG may be a company celebrating its 95th birthday, but its products are very 2019.

RECOMMENDED

Screenshot 2020 10 13 at 12.28.34 gtoetz
Tue 13 Oct 2020

When Porsche ‘step out of the box’, we have learnt to take the brand seriously. You see, Porsche are the world’s most commercially successful mass-market luxury brand, achieving revenues of 5.8 billion euros in 2019, making it by far the most profitable in the VW/Audi group.  

graven hill 1
Tue 1 Sep 2020

Graven Hill

A new kind of family life

The Dorn – a 4-bedroom detached home set in a peaceful area of the Graven Hill site – has given Ujjwal Malik and his wife, Priyanka everything they could have dreamed of.

tap4 hiuaoc
Tue 25 Aug 2020

Little Earth Designs

Bespoke Kitchens and Furniture

Little Earth Design are a bespoke kitchen and furniture company based in Henley-on-Thames. Ox Mag sat down with the company’s founder Eliot Strudwick, to discuss some of the standout kitchen

British Motor Museum Arden MG Gathering July 2020 v2 itlera
Thu 30 Jul 2020

British Motor Museum

All geared up for summer visits and gatherings

The British Motor Museum reopened its doors on 4 July on a Friday to Monday basis. Following great support from visitors the Museum is delighted to announce that from 1 August, it will now be