Chadlington, Oxfordshire, which is home to Diddly Squat Farm, has now officially been named as one of the top locations for filming and tourism. According to the report by OLGB, numerous factors are driving this as well. To start with, Amazon Prime’s show, Clarkson’s Farm, has helped to highlight the appeal of the location. On top of this, the hotels in the area are reasonably priced, which is helping to bring more and more people to this part of the world.
The Impact of Television on Tourism
Even though Game of Thrones ended some time ago, its impact is still evident. There are now over 100 Game of Thrones-inspired tours that you can take across both Ireland and Croatia, for example. UK television shows like The Crown have also helped to spark interest in London. Skyscanner saw a 21% week-on-week increase in searches for the city just one week after the fourth season aired, with this rising to 50% after nine days. It’s not just television that drives interest like this, either.
Games, like Crusader Kings 3, allow you to take rule over England, as a king or queen, highlighting the allure of London and the Royal Family. Even in iGaming, online slots like Double Heat Crown and Royal Respin Deluxe highlight the monarchy and its enduring allure. Slots like this often take elements, such as jewels, crowns, and royal sceptres, and showcase them in a digital format. These examples also show how media can highlight locations across the world. In the case of Chadlington, it seems that it’s popular for its real-world charm, which has been highlighted by TV shows like Clarkson’s Farm.
Bradford and London Beat Chadlington in the Rankings
The OLBG report revealed that Bradford beat Oxford, due to the fact that it has been the background for various television shows, including Peaky Blinders. London took the top spot, with the filming locations surpassing 1,571. Manchester wasn’t far behind, with a lot of its popularity coming from convenient transport links and cityscape architecture. Manchester has also made a lot of investments in numerous creative sectors, with strong support from local councils.
Chadlington, on the other hand, which is a picturesque village in the Cotswolds, has a lot of quaint charm. It’s a very popular destination for countryside shoots and is quickly moving up in the top filming locations of the UK. Of course, when you break down the shifting landscape, it’s clear that cities including Manchester and Bradford are quickly carving out a huge share of the UK television tourism scene, and how this is helping to change the perception of filming destinations.
It’s also clear now that smaller destinations are being more sought after by production crews, and that big cities, although they are still claiming the top spot, are starting to experience competition from smaller areas with more unique landscapes. This shift is particularly interesting as well, and when you look at the popularity of Clarkson’s Farm, which is putting Chadlington on the map, it wouldn’t be surprising to see other areas become more popular.
