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She's Electric

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Are you confused by the mass of differing information out there when looking to go electric or buy a new car?

She’s Electric is an initiative that seeks to empower and inspire women to live a more sustainable lifestyle through the purchases they choose to make. Creating compelling content and experiences that aim to drive meaningful conversations around new technologies, products and services that impact on all our futures.

She’s Electric will be launching via a series of six, fun and engaging lifestyle events in much-loved venues across the UK.

Former editor of Glamour Magazine and editor of YOU Jo Elvin and automotive expert & Journalist Erin Baker will be hosting these events, with a focus on placing knowledge and power in the hands of attendees.

Guests at the events will be treated to a luxury experience, befitting of their lifestyle choices – expect to sample a curated collection of well-being brands and activities, ensuring everyone is relaxed and comfortable, throughout the day, leaving with that feeling of Zen calm and confidence.

There will be inspirational talks and conversation from fellow females and industry pioneers leading the charge to sustainable living. Topics will include practical advice on leasing and purchasing as well as the sustainable way to accelerate us towards net zero.

Guests will be invited to get behind the wheel of (or be driven in) a luxurious and cutting-edge Genesis Electric Car - exploring the future of mobility and the next generation of getting from A to B in style.

Where are She’s Electric events?

  • Sunday 22nd October - Buckinghamshire, Danesfield House & Spa
  • Sunday 29th October - Warwickshire, Ettington Park Hotel
  • Saturday 11th November - Gloucestershire, Ellenborough Park
  • Saturday 18th November - Hampshire, Lainston House
  • Sunday 19th November - Hampshire, Rhinefield House
  • Saturday 25th November - Yorkshire, Grantley Hall

To join the She’s Electric Community and request an invite to the events, please sign up here:

Why is there a need for events like these?

Evidence shows there is a significant gender gap when it comes to adoption, understanding and interest in EVs.

She’s Electric are creating events and content that speak directly to women about these issues and opportunities in a style that resonates, informing women on how to make the journey to net zero without compromising their lifestyle choices.

The She's Electric series of 'EV and Lifestyle events' empower women by giving them the knowledge to make informed choices as well as giving them access to the latest tech, products and services that will impact all of our futures.

About the Hosts

Jo Elvin is a celebrated writer and former Editor in Chief of Glamour magazine, a position she held until 2017 having famously launched Glamour’s Women of the Year Awards. Most recently Editor of Mail on Sunday’s YOU magazine until April 2022, Jo has since written contribution articles for the majority of British titles including The Times, Telegraph, Evening Standard & Observer.

Erin Baker, one of the UK’s leading automotive journalists and She’s Electric’s resident expert, has been championing the viewpoint of the female driver for over 20 years. She recently authored the ‘No Driver Left Behind’ report with autotrader where she detailed the results of multiple research projects across the UK and shared insights into how women drivers think and feel about electric vehicles.


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