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Style Wednesday at Cheltenham Racecourse

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The Cheltenham Festival, 4 days of unmissable action, returns from March 12th to 15th, 2024. As we eagerly anticipate four days of pulsating excitement, camaraderie, and unparalleled sporting prowess, it’s Wednesday that everyone is talking about.

Style Wednesday: Fast Horses and Slow Fashion. The style is Timeless and the Glamour matches the Glory.

Amidst the thundering hooves and thrilling races that define the Cheltenham Festival, Style Wednesday emerges as a beacon of glamour and tradition. As we commemorate the centenary of the Cheltenham Gold Cup, this special day takes centre stage, offering a unique blend of timeless elegance and modern spectacle.

Style Wednesday is more than just a day at the races; it's a celebration of the fabulous and timeless fashion that has graced the festival for a century. Honouring the remarkable journey of the Cheltenham Gold Cup over the past 100 years, this day pays homage to the glamorous side of the Cheltenham Festival.

The highlight on the track is the Betway Queen Mother Champion Chase, a race demanding speed, accuracy, and precision. As the finest two-mile chasers compete for glory, Style Wednesday unfolds as a cherished family tradition, passed down through generations alongside the festival's rich racing history.

To honour these enduring traditions and create new moments of significance, we proudly introduce the Style Wednesday Slow Fashion Awards. These awards go beyond the latest trends, celebrating vintage and borrowed items, as well as investment pieces that transcend seasons passed down through generations.

All racegoers are invited to showcase their unique and personal style, sharing the stories behind their outfits through social media. Whether it's a family heirloom, a carefully curated vintage find, or a statement investment piece, each fashion choice becomes a part of the Cheltenham Festival's living legacy.

The Slow Fashion Awards are open to both men and women, encouraging everyone to embrace and celebrate their individuality. Style Wednesday becomes a captivating display of sartorial splendour, with the real stars being the racegoers themselves, turning the day into a celebration of personal style and family traditions.

As we raise our glasses to a century of the Cheltenham Gold Cup, let Style Wednesday be your canvas to showcase not just the latest trends but the enduring stories and traditions that make the Cheltenham Festival an unparalleled experience. Join us in creating memories that transcend time and become a part of the living tapestry of the Cheltenham Festival.

Secure your place in history at Style Wednesday and be a part of a legacy that continues to evolve with each passing year. Tickets and hospitality for this enchanting day are on sale now at

Don't miss your chance to be a part of the glamour, the tradition, and the slow fashion movement at the Cheltenham Festival.

Style Wednesday - Wednesday 13th March 2024


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