SUR Chocolates: A Bite of Love

“When do we eat them? When you need a bite of love.”

When Haddenham-based luxury chocolatiers, SUR, offered us the chance to try their signature alfajores we jumped at the opportunity. Days later an exquisite box of sweet, shiny, chocolate-covered Argentinian delicacies arrived at the office and we were instantly hooked. SUR is something of a labour of love, owned by Maria (chocolatier and creator) and husband Emanuel, (PR and marketer). Both are fired with a passion to share their Latin American take on chocolaterie. We couldn’t think of a more appropriate story to share in our February ‘Love’ edition…

Emanuel, let’s start with what brought you to the UK.

Long story short, Maria went to a bilingual school where she studied English Literature, and her dream was to visit the places described in the books. When she was 18 years old she came the UK and instantly fell in love with the country. She returned to Argentina to finish cooking studies, then come back to England to train as pastry chef at the iconic The Savoy Hotel. Three years later we met at a bar in Argentina, fell in love, got married and then I followed her back to the UK; I was happy to go into any new adventure with her.

Did you work together before setting up a business?

We moved house and country several times, helped each other on career and studies, had two children abroad with no family support and in a second language. That was a good training for setting up a business.

What is an alfajor?

An alfajor is the most popular chocolate treat in South America. When do we eat them? When you need a bite of love. Example (and true story) when Messi was six years-old he would be promised an alfajor every time he scored a goal for his team. If it was with his feet it would be one, if he scored with his head two. Once he scored six goals and they were seven players on the team, so he gave one to each of them and he did not have one for himself and didn’t mind. It’s all about sharing and being happy. The alfajor creates the special moment in time.

Which are your most popular flavours?

Oh, that’s a hard one! With all of our Limited Editions it is a long list. The most popular so far are: Chocotorta, 70% Negro and Cortado. Some of our customers are culturally curious and they try all the flavours. Others just go for the popular ones, especially with Dulce de Leche as filling.

What distinguishes Argentinian chocolate?

Dulce de Leche (our special milk caramel) with everything. The classic alfajores with Dulce de Leche filling are heaven for us. At SUR we use Argentinian ingredients like Yerba Mate, Malbec wine or Patagonian salt. We are in the journey of bringing flavours and combinations from our culture here, as many of them are unknown but amazing.

How did you choose the name, SUR Chocolates?

Our first daughter was just three months-old and everything was mad and upside down. So we started playing a game were we would imagine happy places together. We dreamed of having a chocolate business. This brought lots of new questions; what would it look like? How would be named?

Maria had this song stuck in her head. The song is a tango called Vuelvo al SUR, I Go Back to the South. The most beautiful part is the lyrics of the song: ‘go back to SUR as you always go back to love’.

How do you manage professional differences at home or marital differences at work?

We manage everything in the same way, we can’t divide ourselves on work mode and family mode. There is no secret recipe for us, it is really like a new baby – no guidelines for your personal situation. There are times we agree and some that we do not, that only means that we need to negotiate and compromise. Most of all I think we respect each other profoundly. The goal is everyone has to be happy about the result, otherwise there is no happy ending. We cannot leave with unresolved issues: we live together.

Finally, with Valentine’s Day coming up, how will you be celebrating?

Ultimately, we are ready for the imperfection: kids around, work, last minute plans, etc. We embrace it with a smile, knowing that we have each other…and we have alfajores, too.

Argentinian Alfajores  by Chef Chocolatier Maria Romero


Ingredients | Makes 20

Method 

TEMPERING CHOCOLATE

by Seeding method

If you’re near Haddenham, pop into SUR to discover the range for yourself, or browse the website for online orders

surchocolates.co.uk