BODY: Cica + Repair Body Serum, Dove
This rich balm combines Cica and ceramides to tackle texture and smooth the skin. Massage it into your feet to eradicate cracked heels before the start of the holidays, £12.99 boots.com
BOOSTING: Hyaluronic Booster Serum, Elemental Herbology
Dull skin begone. This instantly refreshing oil-based serum will improve hydration levels and keep your barrier buoyant. Hero ingredients include gentle olive squalane to boost luminosity and hydrating apple extract, £60 elementalherbology.com
SHINING: Bringara Hair Serum, Kama Ayurveda
A feather-light serum, infused with natural botanicals like strengthening bringara (an ayurvedic herb). This won’t weigh down freshly washed hair but will increase both shine and strength. Plus, it also offers protection against heat styling, £39 kamaayurveda.com
TIGHTENING: Frankincense Intense Lift Serum, Neal’s Yard Remedies
Neal’s Yard have taken this festive favourite and maximised its power to make saggy skin snatched again. Their serum promises to recontour the skin, brighten and improve tone and texture, and protect against cell damage caused by environmental factors. £89 nealsyardremedies.com
SUSTAINABLE: Pro-Collagen+ Power Serum, Trilogy
Packed with vegan collagen amino acids, plant-derived peptides, and moisture-attracting squalane, this is certified natural skincare. Founded by two sisters in New Zealand, Trilogy encourages you to invest in your skin, but at prices which don’t involve taking out a mortgage, £36 trilogyproducts.co.uk
MIDLIFE AND MATURE: Renew + Me Nightly Active Treatment
Fill out the online consultation and upload photos of your natural face and you’ll receive a monthly delivery of creamy serum loaded with bespoke, derm-approved actives, including serious hitters like tretinoin (prescription only Vitamin A), azelaic acid and niacinamide. From around £30/month, with introductory offers available, renewandme.com
THICKENING: Hair Growth Factor Treatment, Nanogen
This reassuringly medicinal-smelling non-oily treatment serum contains peptides and natural extracts to restore hair density. 20 years of research have gone into its creation, and online reviews from longterm users are overwhelmingly positive. One pipette a day should be enough for visible results in around eight weeks, £29.99 nanogen.com
PROTECTING: Moisturising Serum, SPF50, Hello Sunday
If your SPF isn’t also moonlighting as skincare you need to shop around. Check out Hello Sunday’s moisturising serum which leaves skin dewy and bright (thanks to vitamins C, E and B5). Unlike some SPF heavy-options it absorbs easily leaving zero white trace. £23 hellosundayspf.com
HYDRATING: Tolpa Authentic Moisturizing Serum
Quench thirsty skin with this absolute steal of a serum. Fragrance free and hypoallergenic, it is light with long-lasting results. As well as the usual suspects (squalane, hyaluronic acid) it contains nutrient-rich, sustainably-sourced peat extract to improve the condition of the skin. £9.99 superdrug.com
BRONZING: Skin & Me Wonder Serum
All the skincare your body is crying out for, like coenzyme Q10 to firm, hyaluronic acid to hydrate and plump, and Vitamin E to protect. Massage in the silky formula and six to eight hours later you’ll have developed a natural-looking, long-lasting tan, £29.99 skinandtan.co.uk
