It can feel like there are just two approaches to marketing in the beauty industry: empowerment or intimidation. The former talks about aging beautifully and embracing your flaws; the latter promises perfection and is affirmatively anti-aging. It’s pretty rare to find a brand which is more matter of fact in its approach, especially when it has created a product which is a genuine groundbreaker.
Vol.U.Lift is the first treatment product devised to treat the impact of rapid fat loss on the face. The term Ozempic Face has been trending on social media as gawpers try and work out which celeb is on the famous fat-loss jabs (GLP-1s), and exactly which ravages they can identify as ‘proof’. There’s no doubt that there are tell-tale clues visible in anyone who has undergone rapid fat loss: sunken cheeks, loose skin, dark circles under the eyes, sagging jowls. As anyone who has found these medications the golden ticket to weight loss will attest, the health benefits of losing excessive weight will outweigh the cosmetic side effects but that doesn’t make these welcome. Everyone seems to be weighing in on how to avoid it, but plastic surgeon Dr Marc Ronert has gone one better and created a facial cream specifically formulated to alleviate the impact of what he terms as the four Ds: deflation, density, deep wrinkles and dehydration.
A clinical study undertaken to prove the veracity of Vol.U.Lift’s claims involved 29 participants aged 35-65, all of whom had experienced rapid weight loss via means including jabs, other drugs or gastric bypass surgery. The impressive results have been further backed up by the 100s of glowing reviews online, each of which confirm this product works. Also on the website you can read more about science: hyaluronic acid, biomimetic collagen fragments, bakuchiol plus amino acids combine in a new and enhanced performance-boosting delivery system (XOSM™) to get this very specific job done. With twice-daily use, visible results are promised after four weeks and optimal results after 12. I’ve been using it for four, and I’m delighted that my face feels firmer (my cheeks have got their bounce back), and my neck no longer feels quite so crepey or looks like it’s slipped down to my collarbone.
£105 volulift.co.uk
