On a wedding day, not all focus should be directed to the blushing bride– eyes turn to the groom from the moment they take their place at the end of the aisle.
Clearly, this is not a day to take lightly when it comes to sartorial subtleties; it's a day to express your personality, to show your style and to feel, and look, like an absolute dapper chapper.
Ignore the rule book.
Gone are the days when morning suits were the go-to choice for grooms and their ushers. Change the game– go for a modern look or let everyone choose their own suits, like these from Clements and Church and bring the look together with buttonholes or other coordinating accessories.
We’re not talking anything too crazy, but inject your personality into your look. A warm burgundy or deep cobalt blue would stand out against the regular ‘neutral' wedding suit.
A slim-fit velvet dinner suit or a textured tweed suit would make just the right impact. Take the time to get your suit properly fitted. There is little worse for a groom than a poorly fitting suit. If you feel uncomfortable in your suit, it’ll be much more difficult to relax into your day.
Shop around for your shoes
Footwear completes the look. We're loving dark tan shoes with a rich blue suit at the moment, or a classic Chelsea boot to add edge to your look– but ultimately, opt for what you’re comfortable with.
For cufflinks that nod to your family heritage, jewelry designer Thelma West creates cufflinks for any bespoke occasion– or perhaps try a bow tie that adds a fresh feel to the suit.
Also, don't forget to treat yourself to top-tier underwear– we love these fun boxers from online retailer Beaufort and Blake.
We’re not talking retro snooker waistcoat here; think classic check, polka dots or boho paisley. Introduce some pattern through your waistcoat or tie.
The buttonhole detail
Make sure you are in the know about flower choices, and give your input on the design of the buttonholes. Perhaps there is an element of colour that you can suggest that would tie your look together or complement your choice of suit or accessories.
Groom however you feel comfortable: there is no rule that says you need to be clean-shaven or finely coiffed. Aim to look like the best version of yourself, not to look like anyone else on your big day. Steer clear of any radical changes. However, make sure to smell delicious. A new aftershave that marks your wedding day is a special touch.
In our opinion, the louder the sock, the better. Add a touch of personality to your outfit and the rest of your groom’s party with cool men’s socks by happysocks.com