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Beauty, Health & Fitness, Luxury

Olverum Launches First New Products in Over 80 Years

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OLVERUM, famous for its iconic bath oil beloved by celebrities and the Royal Family, is launching two exquisite universal body oils – the first new products in many decades to bear the OLVERUM brand name.

In the spirit of the original creators, Dominic Hawksley, founder of the relaunched OLVERUM brand has been similarly uncompromising when it comes to the genesis of the new line. “When your first product is near perfection, it’s daunting to embark on developing your second. Over the past four years, we have tested iteration after iteration until we arrived at formulations we believe are worthy of the OLVERUM brand. The fruits of our endeavours are two innovative body oils – simply called THE BODY OIL and THE DRY BODY OIL.

Carefully crafted with over 30 premium essential oils, cold-pressed botanical oils, and botanical extracts, each OLVERUM body oil features the unique aquatic botanical Alaria Esculenta Extract to boost the synthesis of Collagen and Hyaluronic Acid and leave your skin feeling smooth, plumped and rejuvenated.

LONG-LASTING HYDRATION FROM WITHIN

OLVERUM’s non-greasy oils are easily absorbed into the skin, improving epidermal barrier function to promote natural skin hydration, leaving it feeling exquisitely soft and pampered. When used on cleansed, damp skin, moisture is further and more intensely locked into the skin.

KEY BENEFITS RESTORE BODY AND MIND

In keeping with the original bath oil, and drawing inspiration from its universally adored essential oil blend, each and every OLVERUM ingredient is carefully considered for both
its topical and aromatherapeutic benefits. For best results, lightly massage the oil into your skin to revitalise your body, then breathe deeply from your cupped hands to revive and soothe the mind.

PREMIUM BOTANICAL ACTIVE INGREDIENTS

The OLVERUM credo is that authentic wellbeing can only be achieved when working in harmony with nature. Our premium botanical actives are diligently extracted from natural sources and delivered in the purest elemental forms for maximum benefit.

OLVERUM Body Oils:

Are fast-absorbing and non-sticky upon application Replenish skin’s micro-nutrients are 100% natural and vegan, suitable for all ages, skin types, tones, and genders Leave skin lightly, yet beautifully, fragranced.

THE BODY OIL

NOURISH ~ REJUVENATE

This deeply moisturising formula contains Raspberry Seed Oil (a skin-superfood and potent anti-oxidant, rich in Omegas 3, 6 and 9) which leaves skin feeling smooth, plumped and rejuvenated, and Alaria Esculenta Extract to boost the synthesis of Collagen and Hyaluronic Acid, preserving skin’s firmness and elasticity.

Aromatherapeutic actives include:

Lavender Flower Oil (to de-stress) Sandalwood & Frankincense Oils (to soothe) Bergamot & Geranium Flower Oils (to reinvigorate)

100 ML - RRP: £42

THE DRY BODY OIL

ULTRA LIGHT ~ SUPER FINE

This lightweight, breathable, therapeutic dry oil spray is ideal for on-the-go use. Absorbing almost instantly, it rapidly restores skin barrier function, to promote lasting natural skin hydration. Crafted with Alaria Esculenta Extract to boost the synthesis of Collagen and Hyaluronic acid, helping preserve skin’s firmness and elasticity.

Aromatherapeutic actives include:

Atlas Cedar Bark Oil (to uplift) Sandalwood & Frankincense Oils (to soothe) Bergamot & Bitter Orange Leaf Oils (to reinvigorarate)

100 ML - RRP: £38.00

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HERITAGE

Olverum’s original bath oil was created in 1931 by winemaker Franz Otto Klein and his wife Edith, an accomplished pharmacologist. Passionate devotees of natural wellness, they curated an enviable library of the world’s finest essential oils. Inspired by the therapeutic blends at their favourite spa in Baden Baden, Franz and Edith combined these with their professional expertise to create the definitive therapeutic oil.

The couple spent two years obsessively experimenting, until they finally arrived at a formulation with the preternatural restorative properties they sought. They gave their creation to friends as Christmas presents and the response was universally rapturous. As word spread, the OLVERUM brand was born and the Kleins became among the earliest pioneers of green beauty. Eighty-seven years later, their closely-guarded recipe has earned its reputation as a cult beauty classic.

Available from Liberty, Fortnum and Mason, bathandunwind.com, olverum.com

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